SEO in Geelong: 6 Myths of Hiring an SEO Agency (And Truth Behind Them)

Running an SEO campaign and expecting results within weeks is a myth. And so are the myths surrounding the SEO results.

If you are finding companies for SEO in Geelong, you must first realise the hidden truths. Particularly, when almost every company who relies on shortcut techniques tricks into believing the myths, false SEO claims become more powerful.

And for this reason, debunking the myths regarding SEO and its results is useful to understand the truth behind them. In this blog, you will learn six SEO myths and the truths that only professionals care to reveal. So, continue reading this blog till the end.

Myth 1: SEO Matters Only Until the Website Ranks

Truth: SEO is a continuous process of optimising a website even after the website is ranking on the first page of Google.

The reason is, SEO algorithms are never the same. They keep on changing every two to three months or sometimes every month. If you are expecting your website to remain on the first search engine page forever, changing SEO algorithms will ultimately push the rankings down.

For that matter, understanding the changing SEO tactics, improving your website performance, and investigating competitor’s strategies is the solution. It is beneficial to hire an agency for SEO in Geelong who can prioritise long-term SEO strategies.

Myth 2: Google’s No.1 Rankings Only Gets the Most Clicks

Truth: Good reputation on social media, local packs, and review sites also drives the most traffic and conversions.

While much of the emphasis is on targeting the number 1 of the SERP rankings, it does not guarantee the expected sales. A website showing up on the top of the search results might only be relevant to a specific audience while others blatantly bounce off the website.

That is to say, not every #1 ranking website will be useful unless and until it is relevant, high-authority, and is optimised for search intent. Additionally, an active social media account, local SEO optimisation, and backlinks from review sites also influence the conversions.

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Myth 3: Long-Form Content Matters

Truth: Both the short and long-format content adds value as long as it is meeting the purpose of users.

SEO companies in Geelong often rely on optimising the website with long format blogs that are only informational. This makes many businesses investing in SEO, believe that writing at least 2000 word-length blogs will rank their websites easily.

This is again a myth which needs to be debunked. In fact, there is no rule that governs that only long-length content helps in ranking a website. Even a short format content ranks the website if it is helping the users in all possible ways.

The key is to deal with SEO companies like MMW which can plan and optimize both the formats aiming to encourage user’s interests.

Myth 4: SEO Takes up to 3 Months

Truth: SEO results depend on variable factors.

There is no hard and fast rule that applies to SEO results. If you are focusing on SEO assuming your website to be on the top in the next 3 months, there is no guarantee that your website will derive sustainable results.

It is important to understand that SEO can take more than 3 months or a year, depending on the competition level of your industry and the ranking keywords. Low-competition keywords take less time to rank than high-competition keywords.

Above this, the overlapping phases in SEO and evolving algorithms also require consistent SEO efforts over 6-12 months. Companies like MMW in Geelong follow ethical practices, even when it takes months to see the long-lasting results. 

Myth 5: Every Backlink is Useful

Truth: Backlinks coming from trusted sources build authority.

Backlinks from random and low-authority websites are meaningless and add no value. Many businesses investing in SEO often fall into the trap of SEO professionals who are buying guest post links. While this helps you to earn a good number of backlinks to get better rankings on Google, such links do not help in any case.

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This is often a manipulative technique to fool Google into believing that your website is earning many backlinks. It is possible that you feel happy that Google is prioritising your website with more backlinks only until you see a rapid decline and web penalties.

For this reason, earning backlinks organically, coming from trusted and high-authority websites that fit well to Google’s authoritative elements are crucial.

Myth 6: SEO is Dead

Truth: SEO algorithms are evolving and outdated strategies are failing.

Many businesses which focus on keyword stuffing, getting spammy backlinks, and expect SEO results immediately assume SEO is no longer being effective. When things don’t work out, it stems into a misconception that “SEO is dead”.

The reality is that outdated and black-hat techniques are long dead. Today, SEO algorithms are evolving and prioritising websites that have high-quality content, provide the best user experience, and aligns with the search intent. In fact, millions of searches for information, products and services are getting faster than ever, making website SEO in Geelong a key aspect.

Final Words

We hope you found this blog useful. Coming to an end, you must realise that debunking SEO myths is more crucial than ever. This prevents you from falling into the trap of manipulative rankings. 

Now that you have discovered the reality of SEO, it is only a matter of time that you see your website ranking consistently and permanently. And to help ahead, it is crucial to hire SEO professionals in Geelong who are updated and result-oriented in their SEO strategies.

If you are already exploring SEO in Geelong, companies like MMW are always one-step ahead to provide monthly and detailed SEO reports, perform audits, and refine their strategies. Take your first consultation with the team to get successful results.

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