With so much internet access and bandwidth, it’s easy to overlook the incredible transformation the gaming industry continues going through. With so much emphasis on online gaming, new experiences keep popping up that continue to separate it from the traditional gaming process. With the rise of AI technology, the intersection with online gaming has never been more apparent. This article highlights the continued impact that AI tools have on the design and marketing aspects of today’s fantastic gaming experiences.
AI-Powered Procedural Content Generation
AI-enhanced procedural content generation (PCG) among game developers uses machine learning, advanced algorithms, and other AI tools to create dynamic gaming worlds. To maintain the 4k streaming resolution for today’s games, gaming elements must created on the fly while maintaining smooth and flawless gameplay.
As a side bonus, AI tools are so sophisticated that they can adjust the gameplay and flow dynamically to meet the gamer’s skill level. AI tools also maintain the gameflow especially based on the interactive decisions that the player makes. This can mean dynamically changing game quests and plot lines and even the role of non-playable characters. AI now has the ability to seamlessly weave incorporate custom characters down to their name and uploaded game avatar, created by the user into the story line without missing a beat.
Non-Playable Characters: A New Type of Gaming Animal
With the help of AI, these non-playable characters can respond to what players do or adjust to various game situations, leading to more impressionable and, above all, more realistic performances. In The Elder Scrolls V: Skyrim, NPCs change how on the fly how they interact with players based on their reputation or actions performed in the game world.
AI-powered NPCs can react differently depending on players’ actions, including on-the-fly decisions. They can react like a real person would and even through some sneak surprises of their own to keep you on your toes.
Thanks to AI tools like pathfinding, the movements of non-playable characters are becoming smoother and more natural, which is downright scary and unbelievable. NPCs can effortlessly navigate and dodge obstacles as they pursue players. Many games allow NPCs to move around cities or complex open-world settings effortlessly.
AI also enhances realistic movement, enabling NPCs to walk, run, or react to their surroundings—like adjusting their speed when climbing stairs or crossing different types of terrain. When it comes to in-game dialogue, AI has today’s NPCs speaking in more natural tones and languages that don’t come off as stiff or contrived.
AI Speeding Up Development: New Hits in Record Time
In the past, it took a team who spent countless man-hours to develop and bring to the market our favorite games. Sometimes, after several setbacks and bugs, it could take some of the best games years to hit the gaming market. Another added advantage that AI brings to the table is the unbelievable delivery.
With AI assistance, gaming companies can cut back on overhead and team members to save the budget while not missing a beat. Automating the developer’s edits and decisions can allow the work to continue overnight while the development team is peacefully sleeping. These same AI tools can also identify present and future bugs with solutions to keep production on track.
AI-Powered Marketing: A New Spin on Personalization
It’s not enough to simply game these days – the goal is to become one with the game. The biggest leap that AI tools continue to have is with personalized gaming. This can lead to expert and timely recommendations on other games a player might like based on their playing history. For example, with behavioral AI tools, the gaming company knows if a player likes playing the Legend of Zelda, it can offer similar role-playing games that are in the same mold.
In this expansive world of iGaming, AI tools can members perfect how they play their favorite games. The cherry on the top is the personalized promotions to play free casino games with dynamic advertising.
Conclusion
Another advantage that AI tools bring to the gaming table is the increased advanced marketing. AI tools are equipped to find the right demographics, down to the micro-niche, to help the games take off. AI tools are also equipped to gather advanced analytics on why a game didn’t take off. With non-intrusive surveys and perks, gaming companies can hear from the source why players didn’t gravitate toward the game and solutions to improve it.
