What are the 5 Essential Features to Include in a Custom Candle Box?

What are the 5 Essential Features to Include in a Custom Candle Box?

Whether you’re hosting a party, enjoying a relaxing bath or simply looking to unwind after a long day, there is an association of calm, beauty and care that comes with lighting a candle.

Candles, scented or decorative, have always been an essential part of home decor. Lighting a candle is one of the surest ways of warming hearts.

This transition from needing candles as a utility and source of lighting to being an object for decor and aesthetics has contributed to the significant growth of the candle-making industry in recent years. Candles are the most sought-after home decor for aesthetics and ambiance, and they are customized in various colors, textures, scents, shapes, and sizes.

To accommodate the versatile production of candles, brand owners also consider custom packaging solutions that accentuate their product’s presentation. So, what can set your candle brand apart from others? Among other elements, custom candle boxes tailored to accommodate the essence of your candles can help elevate your brand and create the much needed positive brand associations.

If you’re a candle brand and seeking to understand the essential features of candle boxes, then you’ve landed at the right place. This article is dedicated to explaining the top 5 essential features to include in a custom candle box.

  1. Box Type and Unboxing Style

Customized boxes are nothing short of a product themselves and a good box will showcase considerate craftsmanship i.e., the candle box design will be able to communicate that it has been developed after carefully considering the product and user requirements. Achieving the optimal emotional response in the consumer when they unbox the candle, is of utmost importance. This is why candle boxes should also be easy to use and aesthetically pleasing, providing effortless unboxing.

There are a few types of custom candle boxes that can positively affect the ease of unboxing.

  • Magnetic Closure Candle Boxes

Magnetic closures provide an effortless, secure, and convenient opening and closing mechanism. Boxes with embedded magnets are added to the flaps’ interior and the box’s mouth. The magnets smoothly align, creating a strong magnetic bond when the box is closed. This is ideal for luxury candle boxes. A bolder look can be created by adding magnetic catches to the boxes. These consist of a magnet and metal plate that secure together when the flap is closed—similar to what you’d find in a handbag.

If you’re tight on the budget but still want the customers to conveniently get in and out of the candle box, there is also the option of adding magnetic strips. Flexible magnetic strips are added to the interior, similar to embedded magnets; however, they are slightly cheaper and can be easily applied to existing packaging designs, typically used for premium luxury boxes.

  • Lift-off lid / Two-Piece Candle Box

This is the most common box structure for candle boxes. These boxes feature a base and a lift-off lid, which is ideal for easy access and allows easy removal or replacement of the contents inside.

  • Drawer-style Candle Box

Much less common when packaging candles, but when correctly implemented it can be a great idea for delivering smaller-sized candles, fragrance patches, or even tea light candles

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A drawer-style box has an aesthetic, convenient, and easy-to-use design. Its drawer slides smoothly and tucks back in, making these boxes a great showcasing feature. 

  1. Box Inserts

Box inserts are designed to ensure a secure and more organized packing. Custom box inserts that have been manufactured carefully to fit the product will not only keep each item within the box intact but will also improve, by several folds, the unboxing experience of the customer.

Candles are typically fragile and therefore transporting and storing them can be a challenge. Custom inserts placed strategically within the candle boxes prevent disfiguring or breakage. A brand owner can choose from foam, die-cut, and corrugated inserts depending on the type of candle, the logistics route it will take, the branding requirements, and last but not least, the budget of the candle brand.

Custom inserts allow for a very sophisticated product presentation while the product is safely embedded in the box structure. They act like a platform within the packaging that keeps the products nicely tucked in place while safekeeping. These inserts can be customized to reflect the brand’s color palette, including the logo and design elements associated with the brand. They can also feature a promotional scent section that can increase product awareness, brand engagement, and eventually sales.

  1. Print Design

Print designs can be theme-based or designed for particular fragrances, with colors and tones representing the fragrance type of the candle inside the box and setting up a visual ambiance. Visual vocabulary is a powerful tool in packaging that can be exploited to create exquisite designs based on mainstream consumer interest. Designers can use negative space, logos, and design elements, artfully placing them, along with a well-thought-out color palette, to create a sleek and premium outlook exuding luxury. Minimalistic designs, calligraphic fonts, and soft colors can add a sophisticated touch to custom candle boxes. Furthermore, the color theory correlating emotions can be used in addition to other powerful visual elements to create a strong visual language for the packaging, one that is hard to miss. An artfully designed candle box can set the tone for your brand while enhancing the brand’s image and influencing purchases as your custom packaging is going to be your brand’s first consumer interaction prior to unboxing and experiencing the product.

Add- ons On Custom Candle Boxes

Custom print finishes allow exclusive brand-centric branding, creating a unique appearance that sets them apart.

  • Foiling: Foiling adds a thin layer of foil, such as silver, gold, copper, rose gold, or others, to the print surface. This finish is perfect for a premium and luxury appearance for custom candle boxes.
  • Embossing Debossing: Embossing or debossing creates a protruded / sunken 3D design on the surface. The design is often layered in metallic accents to create a luxurious finish. It can be the logo, design elements, or a message, such as personalized messages, that can be embossed on the surface of the box.
  • Spot UV / Spot Varnishing: Spot UV is another custom feature, a printing technique. This technique applies a clear, glossy finish to certain areas of the print design, highlighting a design element, font, or message against the matte surface to draw attention or aesthetically enhance the design.
  1. Padding
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Candle boxes require all the necessary ingredients for a perfect packaging solution that can aid in the safe transportation of candles and, at the same time, act as an ideal showcasing platform for the product. It should benefit the product in terms of safekeeping, visual aesthetics, and presentation. Padding is a crucial element in a candle box for added safety during shipping and storage.

The various types of padding material suitable for candles are:

  • Foam
  • Bubble wrap
  • Crinkle paper fill
  • Packing peanuts

Padding is inserted as a buffer to overcome external pressure and safely keep the candles, preventing breakage. It is meant to absorb shocks and impacts to prevent any damage.

Padding prevents the candles from sustaining cosmetic damage like scratches and abrasions by providing a soft, impact-absorbing, cushioned surface. This additional safety feature visibly reduces the risk of damage, as padding can cushion the candle and prevent displacement or vigorous movement during transit.

  1. Scent Manual and Promotional Scent Samples

Access to a detailed guide on the type of scented candles packaged in the box with details about fragrances and notes or promotional scent samples can enhance the overall consumer experience. Knowing these details before purchasing is an excellent marketing strategy that prioritizes consumer interest. This can influence purchase decisions, and transparency will contribute to a positive brand image. It can benefit the brand by building a unique identity in the market and creating many branding opportunities, allowing easy recognition and boosting sales.

A detailed scent description of each candle scent, including fragrance notes and inspiration, can be included. This will enable customers to pick and choose based on their likes and dislikes.

Scent profiles highlighting each fragrance’s unique characteristics and benefits can be provided to pique consumer interest.

Promotional scent samples can be included to allow customers to experience new scents.

Packaging Tips for Achieving Perfect Candle Boxes

Carefully considered packaging features can enhance the brand’s appeal and exponentially increase customer satisfaction from product purchase and use.

To ensure your brand is amongst those that can achieve this, partner with a creative and reliable custom packaging manufacturer and invest in custom candle boxes.

Focus on the ease of packaging and general operations like inventory, storage, transit, and shopping along with the print design, unboxing style, and box inserts to create an effective synergy between the candle and its packaging.

You can steer your brand towards a subscription-based candle delivery service using these elements. A scent subscription allows consumers to avail themselves of a monthly or seasonal package of scented candles regularly. This includes newly launched scents, limited editions, best sellers, and experimental or regular ones. Customers can choose to highlight their scent preferences, like floral or woody notes, etc.

This can benefit consumers by providing a persistent supply of scented candles from their preferred brand, and the brand can benefit from repeat business and loyal customers.

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