Regardless of a massive shift to online sales in recent years, retail stores are highly relevant in the lives of Americans. Even with the steady rise of e-commerce, physical stores are not going anywhere anytime soon. More and more consumers are now shifting back to retail stores after the restrictions have been lifted.
This means that brands will have to focus more on their product presentation to win over their buyers once again. With changing consumer behavior and increasing competition, brands need to stand their products out and capture the attention of buyers the moment they enter the store or a particular aisle.
In this article, we will discuss how display boxes can help you boost buyer engagement and increase sales. We will also discuss the different types of custom cardboard display boxes that can be used by brands for different purposes. Read on to find out how these display boxes can help your brand succeed in a retail environment.
Why Do Product Displays Matter in a Retail Environment?
If you are new in the world of retail sales, you must know what a product display is and why it matters.
A product display box is a creative packaging option that is used to present your brand’s goods. These boxes can be customized as per the size and shape of your products and printed with custom artwork that helps draw buyers towards your goods.
These boxes are usually small in size and placed at spots with a heavy footfall, for example, store entrances, cash counters, or at the start or end of an aisle.
In a retail store, high-quality custom printed cardboard display boxes draw buyers and entice them to make an impulse purchase. For instance, consider a candy placed in a highly engaging display box at a cash counter; it is more likely to induce a sale than one placed in its relevant section.
Let’s now consider the different types of cardboard display boxes you can use for a retail store.
5 Common Types of Cardboard Product Display Boxes
1. Countertop Displays
These are the most common type of display boxes used at retail stores. The main purpose of using these boxes is that they encourage buyers to buy small items placed at cash counters. These point-of-purchase display boxes can be customized as per the product dimensions.
Their use is not only limited to cash counters. Since these boxes are small, lightweight, and highly portable, they can be conveniently moved to other strategic places to increase your product’s outreach. The most common use of countertop display boxes is to showcase small products like candies, chocolates, makeup items, and personal care products such as nail clippers. Most brands customize these boxes with various finishes and coatings to increase the visual appeal of these boxes.
2. Floor Display Boxes
This one is another famous and practical type of cardboard display box. The box stands on its own and can be used to display a wide range of products, ranging from small to large-sized items. You can place toys, edibles, cosmetics, electronics, and many other products.
As these boxes stand on their own, they are typically made from thick and durable varieties of cardboard, such as corrugated and rigid paperboard. These make the boxes more long-lasting. A heavy material also increases the weight-bearing capacity of floor display boxes. As far as the customization is concerned, you can change the dimensions of these boxes. Moreover, they can be printed with artwork of your choice for drawing buyers and creating your brand’s identity in the market.
3. Retail Shelf Displays
Regardless of the size of the retail store, space is always an issue. This is why not every brand can find space to get their product displayed at cash counters or store entrances. In such a situation, a retail shelf display comes in handy.
These are quite similar to display boxes placed at cash counters, but they have a different purpose. They attract buyers while they are visiting a particular section in the store. For example, in a cosmetic section, all items are placed in line, but some have a more organized and enticing appeal. They are showcased in a display box. This creates a different aura around these products, and buyers notice them instantly.
The best part about these boxes is that they don’t require extensive designing and printing, as only the front panel of these boxes is visible. Retail shelf display boxes are usually made from eco-friendly materials such as cardboard and Kraft.
4. Hanging Display Boxes
These are quite different from the typical display boxes placed at countertops or cash registers. Hanging display boxes are used to display a single product at various spots in a retail store. The box is made from cardboard, and the product is snugly wrapped in a PVC sheet. The cardboard sheet can be printed on both sides, which serves as a way to market your product and also educate buyers about the product.
These boxes have a slit for hanging them on hooks, and they are typically used for lightweight and small items. Products like small toys, cosmetics, and personal care goods find a perfect display in them.
5. End Cap Display Boxes
Some brands target buyers in an altogether different way by showing them their products at the end of the aisle. As the name implies, end cap display boxes are placed at the end of an aisle. This approach is highly used to sell toys and cosmetics.
Final Words on Cardboard Display Boxes
Cardboard displays along with custom packaging boxes can make a huge impact on your brand’s sales. However, the quality of these boxes plays a vital role in achieving a positive result. This is why you must work with the best custom box supplier near you.
